Early movers - Helping under fives live active and healthy lives
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All sport and no play?
Games4Life is a new Government campaign which aims to inspire the nation to get active during this year’s summer of sport.
The campaign aims to build on the excitement of the sporting activities taking place this summer to encourage millions of people to get involved and get active.
This summer there will be over 1,200 hours of sport on TV, which is an average of 13 hours a day. New research, carried out by PCP, shows that 93% of us will be tuning into some of this coverage during the next three months.
The survey also shows that over half of us will snack on crisps, four in ten adults will drink alcohol and one in five will eat a takeaway whilst watching.
In a bid to get the nation up off the sofa, Games4Life will be encouraging everyone to fill out a simple activity check questionnaire in return for a tailored Games4Life activity pack to keep both adults and kids active during the summer months.
The campaign will provide access to ideas for fun, easy and free ways for everyone to get moving via the Change4Life website. There is also a mobile app, the Fun Generator, that will equip parents and families with over 100 indoor and outdoor activity ideas for kids of all ages.
Around 2.6 million activity packs have been distributed to 7,500 schools across the country with lesson plans for teachers and take-home activities for children to use throughout their summer holidays.
ASDA, Aldi and JJB have also pledged their support for the campaign and will promoting the campaign through events, sports related offers and promotional material.
Local Authorities and Change4Life supporters are also getting involved in supporting Change4Life and will be distributing over four million questionnaires to local communities. The campaign will also be supported by TV, digital, press advertising and social media activity.
- Publication Date:
- 15 June 2012