Free your Feet key findings

The key findings from the evaluation of the Free your Feet project are now available to download. Free your Feet is a week long, incentive-based walking campaign which aims to increase awareness of walking as a mode of travel and to increase the proportion of secondary school age children who walk for the journey to and from school.

The initiative was delivered in over 300 secondary schools in the UK between May and July 2011. During the Free your Feet campaign week pupils taking part in the initiative documented the walking they did for the school journey.

The key findings report highlights both evaluation with School Co-ordinators and qualitative evaluation with young people that took part in the initiative.

As a result of the findings from the evaluation the following recommendations are made:

• Encourage walking throughout and beyond the Free your Feet week
• Improve the accuracy of returned record cards
• Consider ways in which return rates of the record cards could be improved
• Better promote the Free your Feet challenge at all levels (schools, pupils, parents)
• Improve the resources (taking into account the suggestions made by the young people)
• Make the challenge more competitive (for some)
• Increase the number of challenges per academic year
• Consider ways of including older pupils in the promotion and management of the Free your Feet challenge week.

The Free your Feet campaign is part of Living Streets’ Step Up project, which is funded by the Big Lottery and is being delivered as part of the national Travel Actively Portfolio. A detailed report with the full findings from the evaluation will follow.

Click here to download Free your Feet key findings