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Types of Evaluation
The evaluation of health promotion initiatives should aim to evaluate effectiveness in both the short and longer-term. Program evaluation can be separated into three main categories; formative, process, and summative
Formative evaluation
Focuses on what is already known about what might work (best practice) and involves the background work undertaken to prepare for the planning and delivery of an initiative. Formative evaluation might include a needs assessment, the development of new ideas or concepts, and the development and testing of new materials and resources.
Process evaluation
Is concerned with recording and assessing how an initiative is delivered or implemented, including who attended and participant satisfaction, with the aim of understanding how the programme worked. Process evaluation includes the assessment of fidelity - the extent to which a programme was implemented as intended and/or implemented according to the evidence base.
Outcome evaluation
Assesses the short and long-term effects of an initiative, for example in terms of increased knowledge and/or behaviour change, quality of life and changes in chronic disease risk factors.
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