BHFNC annual conference 2014
Creative partnerships: Promoting physical activity by stealth
This conference looked at the concept of stealth interventions and explored how the latest research, theory and practice can be applied to the promotion of physical activity.
Stealth interventions aim to piggyback on existing movements or causes where people are doing physical activity, but their primary reason for doing physical activity is something different. For example, raising money for a charity through a sponsored fun run or swim, undertaking conservation activities to protect the environment, such as tree felling or dry stone walling. From the individuals’ perspectives and those of the movement or cause, the potential benefits to health are considered a beneficial side effect.
Please download the keynote presentations and breakout session slides below.
Professor Tom Robinson
Endowed Professor of Child Health, Stanford University, California.
Director, Forster Communications
Smorgasbord session: Possibilities for promoting physical activity by stealth
This session includes a series of exciting short talks about a range of projects that have encouraged people to become more active by stealth.
1. William Bird - CEO, Intelligent Health
2. Jemma Sharman - Stepping Stones to Nature Community Officer, Plymouth City Council
3. Jeannie Wyatt-Williams - National Exercise Referral Scheme Co-ordinator, Welsh Local Government Association
4. Phil Insall - Health Director, Sustrans
5. Charlie Langhorn - Director, Wild in Art
Dr Christopher Chiswell - Consultant in Public Health Medicine, Birmingham Children's Hospital
Dr Lauren Sherar
Senior Lecturer, Physical Activity and Public Health, Loughborough University
Charlie Langhorne - Director, Wild in Art
Ben Reed - Communities and Education Manager, Wild in Art
Dr Christopher Chiswell - Consultant in Public Health Medicine, Birmingham Children’s Hospital
Wild in Art: Trails in Motion
Beelin Baxter - Physical Activity Policy Lead, Department of Health
Jan Frost - Fun runner and charity fundraiser
The Charities Challenge: Promoting physical activity through fundraising
Sue Waite - Associate Professor (Reader), Plymouth Institute of Education, Plymouth University
Outdoor Learning: Exploring nature
Jack Skillen - Head of Projects, Living Streets
Emma Adams - Research and Evaluation Manager, BHF National Centre for Physical Activity and Health
Engaging communities in improving their neighbourhood environment for walking
Professor Tom Robinson - Endowed Professor of Child Health, Stanford University, California.
Designing Stealth Interventions
This was a practical session exploring delegates' ideas or research questions, no slides were used.
Sharing practice booklet
The BHFNC annual conference featured a case study zone showcasing examples of interventions that have promoted physical activity by stealth. The case studies summarised in this booklet are examples of projects that have:
- resulted in people becoming more active as a beneficial side effect of the project, intervention, policy, social movement or ideological cause
- encouraged people to become more active but are marketed/promoted in a way that taps into their intrinsic motivations or passions rather than focusing on physical activity per se.
Join in the conversation on Twitter
You can follow the BHFNC on Twitter on @BHFactive join in the conversation about the conference by using #PAbyStealth in your tweets