BHFNC annual conference 2014

BHFNC annual conference 2014

Creative partnerships: Promoting physical activity by stealth

 

This conference looked at the concept of stealth interventions and explored how the latest research, theory and practice can be applied to the promotion of physical activity.

Stealth interventions aim to piggyback on existing movements or causes where people are doing physical activity, but their primary reason for doing physical activity is something different. For example, raising money for a charity through a sponsored fun run or swim, undertaking conservation activities to protect the environment, such as tree felling or dry stone walling. From the individuals’ perspectives and those of the movement or cause, the potential benefits to health are considered a beneficial side effect.

Please download the keynote presentations and breakout session slides below.

 

Keynote presentations

Professor Tom Robinson

Endowed Professor of Child Health, Stanford University, California.

Stealth interventions to promote physical activity and health

 

Peter Gilheany

Director, Forster Communications

Marketing movement to the unmoved

 

Smorgasbord session: Possibilities for promoting physical activity by stealth

This session includes a series of exciting short talks about a range of projects that have encouraged people to become more active by stealth.

1. William Bird - CEO, Intelligent Health

Beat the Street

2. Jemma Sharman - Stepping Stones to Nature Community Officer, Plymouth City Council

Stepping Stones to Nature

3. Jeannie Wyatt-Williams - National Exercise Referral Scheme Co-ordinator, Welsh Local Government Association

It’s more than just an exercise referral scheme

4. Phil Insall - Health Director, Sustrans

Changing behaviour by design - sustainable planning

5. Charlie Langhorn - Director, Wild in Art

Dr Christopher Chiswell - Consultant in Public Health Medicine, Birmingham Children's Hospital

Wild in Art: Trails in motion

 

Dr Lauren Sherar

Senior Lecturer, Physical Activity and Public Health, Loughborough University

Plenary - reflections on the day

 

Breakout sessions

Charlie Langhorne - Director, Wild in Art
Ben Reed - Communities and Education Manager, Wild in Art
Dr Christopher Chiswell - Consultant in Public Health Medicine, Birmingham Children’s Hospital
Wild in Art: Trails in Motion


Beelin Baxter - Physical Activity Policy Lead, Department of Health
Jan Frost - Fun runner and charity fundraiser
The Charities Challenge: Promoting physical activity through fundraising

 

Sue Waite - Associate Professor (Reader), Plymouth Institute of Education, Plymouth University
Outdoor Learning: Exploring nature

 

Jack Skillen - Head of Projects, Living Streets
Emma Adams - Research and Evaluation Manager, BHF National Centre for Physical Activity and Health
Engaging communities in improving their neighbourhood environment for walking

 

Professor Tom Robinson - Endowed Professor of Child Health, Stanford University, California.
Designing Stealth Interventions
This was a practical session exploring delegates' ideas or research questions, no slides were used.

 

Sharing practice booklet

The BHFNC annual conference featured a case study zone showcasing examples of interventions that have promoted physical activity by stealth. The case studies summarised in this booklet are examples of projects that have:

  • resulted in people becoming more active as a beneficial side effect of the project, intervention, policy, social movement or ideological cause
  • encouraged people to become more active but are marketed/promoted in a way that taps into their intrinsic motivations or passions rather than focusing on physical activity per se.


Download: Creative partnerships: Promoting physical activity by stealth - sharing practice booklet


Join in the conversation on Twitter

You can follow the BHFNC on Twitter on @BHFactive join in the conversation about the conference by using #PAbyStealth in your tweets